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Do you think I could just leave this part blank and it'd be okay? We're just going to replace the whole thing with a header image anyway, right?
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#26 Before February 2015
- Nou
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- Joined: 2015-02-24
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Re: When Commercials Fail. Epicly.
They meant to make it seem like the Sonata driver was just smart, but failed at it.
That's called 'intentional fallacy'. How do you know what they meant? It's up for interpretation.
To me the aim this commercial is for you to remember it. It might not make sense; it's weird, but it's this weirdness that makes you remember it.
This also ties in with MIHB's argument:
One reason for automatically liking something is being a little bit familiar with it; this is called a "fluency" effect. Although some research has shown that fluency effects may arise even without conscious consideration of the product (for example, typical car commercials that are so dull you never really pay attention), fluency effects will DEFINITELY arise if a commercial is odd enough for you to actively pay attention to it (eg this Sonata commercial).
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